Description of the assignment
Break Taboos, Open Conversation
For centuries people have used the word "menstruation" not only as a natural process of the female human body but as a representation of a taboo, surrounded by misinformation and prejudice. The stigmatization makes thousands of women have difficulties in accessing menstruation and hygiene information during their menstrual period, generating a public health problem.
As a pioneering brand in the disposable pad category in Brazil, Stay Free® understands its social responsibility. Leveraging its reach and knowledge on the subject, the brand has established itself as an information provider and ambassador for the...