Airbnb: Be kind, Rewind – A Sleepover at the World’s Last Blockbuster

Airbnb, an online marketplace for short-term accommodation rental, partnered with the world's last Blockbuster, a movie rental service, to host a nostalgic sleepover at the store, located in Oregon, USA.

Campaign details

Brand: AirbnbAdvertiser: AirbnbAgency: Weber Shandwick, DKC Public Relations, Airbnb Experiential Partners, Dish Networks, and Bend Blockbuster

Situation Analysis

Airbnb was founded in 2008 with the mission to create a world where anyone can belong anywhere. The company has democratized the entire travel experience, provided financial empowerment to hosts around the world, and normalized the idea that travel lodgings are not just a place to sleep, but destinations in themselves.

Airbnb entered 2020 ready to build on this legacy, but as we all know, the year did not go as planned. When the World...

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