Airbnb: "Appart Solidaire" – Open Homes for Covid Heroes

Airbnb, an online holiday accommodation marketplace, launched its platform Appart Solidaire (United Homes) to provide healthcare workers in France with free accommodation during the COVID-19 pandemic.

"Appart Solidaire" Open Homes for Covid Heroes

March 11th, 2020. With 120,000 people infected worldwide, the World Health Organization officially calls the Covid-19 epidemic a pandemic and calls on governments to take strong measures.

March 16th, 2020. French President Macron announces a first national lockdown to curb the spread of the virus and to reduce the pressure on the country's intensive care units, which are reaching full capacity.

From March 17th, 2020. Every day at 8pm, millions of French people under lockdown clap at their windows in honour of the hospital staff working day...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands