adidas: Rent-A-Pred

adidas, a sportswear brand, increased buzz surrounding its Predator football boot with its Rent-a-Pred campaign in the UK.

From Day One, the adidas Predator football boot disrupted the game. It stands for revolution and represents excellence on the pitch, having earned a quasi-religious following since its controversial introduction in 1994 with the claim that it was 100% legal, 0% fair.

To revive the spirit of this iconic piece of kit and generate desire among a new generation of football-obsessed 16-25-year olds, we worked with adidas to relaunch with attitude - aiming to break previous benchmarks (60 social mentions & 15 pieces of coverage in vertical media) by gaining attention outside of the vertical football sphere.

Our campaign focused...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands