11Street: Hope full campaign

11STREET, an online marketplace, encouraged people in Korea to adopt abandoned animals with its #HopeFull campaign.

Situation Analysis

"One out of 4 households in Korea have companion animals. But only 1 out of 10 takes care of their animals till the end."

In Korea, 5.91 million households or 26.1% of all households have companion animals. As more new companion animals are registered, abandoned animals are also steadily increasing. An daily average of 372 companion animals are abandoned in Korea as only 1 out of 10 follows through with their responsibility with companion animals. The issue of animal abandonment causes many other issues in our society; animal abuse, stray animals becoming wild animals and social costs of...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands