Agency: Publicis | Author: Nicki Christmas |
Ryvita
THE RECURRENT PROBLEM
Another agency, another Ryvita APG paper dj vu? But this one has a difference; planning really did effect a change, both in the creative solution and consumers' eyes, once and for all releasing the 70s' icon brand from its straitjacket of diet and restriction.
To the few of you who don't know, Ryvita is a range of crispbreads, based on totally natural ingredients, low in calories and virtually fat free. In its hey day it was the slimming food, associated with crash caloriecounting diets that set you up for your...