Rules of engagement: What can we learn from conversations taking place on Facebook, YouTube and Twitter
Annelies Verhaeghe, Simon McDonald and Steven van BelleghemInsites Consulting
Executive summary
We know that most companies have their own presence in social media through brand pages on Facebook, Twitter, LinkedIn and YouTube. The reality is that even if they do not have their own presence, their fans, lovers and haters are discussing them every day, reviewing them and sharing information. We also know that while the majority of marketers believe social media marketing is essential, only a minority (14%) believe it is fully...