Royal Mail MarketReach: The Magic of Mail

Royal Mail, a postal service and courier company, launched its new programmatic mail technology in the UK with a simple animation explaining the benefits.

Agency: LIDA

Objectives

Programmatic Mail is new to the UK. Most marketers won't have used it and some might not even have heard of it. Those that have think it's difficult and costly to implement. Plus there's that tricky reputation issue of Mail being slow, costly and outdated to overcome.

We needed to show them that Mail is relevant in the digital age. That it can be fast. And that the impact you create and the return you enjoy is worth the investment. On top of that we needed to sell a new channel, show how simply it could...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands