Campaign details
Brand: ROCKWOOLAdvertiser: ROCKWOOLAgency: TrueCountry: UK
Campaign Overview
Success written in stone
In a highly commoditised market, Rockwool sought to differentiate its rock-based insulation products. It proved the competitiveness and resonance of its brand by building fame, affinity and engagement with a James Bond-style approach.
Strategy
Rockwool believes the superior performance of its products sets them apart. True chose to dramatise the capabilities of product differentiators 'The 7 Strengths of Stone' with a video series to build engagement among construction industry contacts, telling the story of each strength in a way that...