ROCKWOOL: The 7 Strengths of Stone – Test Series

Rockwool, a British mineral wool insulation manufacturer, saw unprecedented levels of engagement with its video-based campaign The 7 Strengths of Stone.

Campaign details

Brand: ROCKWOOLAdvertiser: ROCKWOOLAgency: TrueCountry: UK

Campaign Overview

Success written in stone

In a highly commoditised market, Rockwool sought to differentiate its rock-based insulation products. It proved the competitiveness and resonance of its brand by building fame, affinity and engagement with a James Bond-style approach.

Strategy

Rockwool believes the superior performance of its products sets them apart. True chose to dramatise the capabilities of product differentiators 'The 7 Strengths of Stone' with a video series to build engagement among construction industry contacts, telling the story of each strength in a way that...

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