Rock In Rio: #RockInRioUSA influencer campaign
Theodora Berenson
Campaign details
Brand owner: Rock In RioLead agency: InitiativeBudget: Up to 500kCountry: United StatesIndustry: Museums, attractionsMedia: Content marketing, Earned media, buzz, Social media
Executive summary
This case study describes how Rock in Rio, a rock festival with 30 years of history, launched in Las Vegas with a multi-pronged campaign across Twitter and Instagram to create awareness and to drive incremental ticket sales.
Market background and context
After 30 years of extremely successful events in Brazil, Portugal, and Spain, legendary music festival...