Robi: National flag campaign

This case study describes how major Bangladeshi mobile telecommunications company Robi Axiata found a way to inspire national unity through the creation of the world's largest human flag, leading to an increase in sales.

Robi: National flag campaign

M. Nafeezul Bari, Toffael Rashid, Laura Amin and Neamul Islam Maleque

Campaign details

Brand owner: Robi Axiata LimitedLead agency: Lowe AdcommContributing agency: Robi Axiata, Adcomm, Market Access Providers, Mediacom and Maverick StudiosBrand: RobiCountry: BangladeshIndustry General service providers, Internet service providers, Mobile providersChannels used: Events and experiential, Internet - microsites, Mobile and apps, Newspapers, Online video, Other and ambient media, Outdoor, out-of-home, Point-of-purchase, in-store, Print - general, unspecified, Public relations, Radio, Social media, Television, Television - direct response, Word of mouth, advocacyMedia budget:...

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