Rightmove: Join Now 2012

Rightmove, a property website, wanted to convince sceptical UK property agents of the value of its advertising products.

Rightmove: Join Now 2012

Balloondog

The team

Cordell Burke, Christos Karakanna, Jemma Marchant, Greg Larter, Phil Lacey, Mike Bayfield, Natalie Marques, Jenni Wykes, Simon Kershaw, Jeff Suthons.

How did the campaign make a difference?

By digging out statistics for each targeted postcode, this work proved the value of using Rightmove advertising products for estate agents. Each piece was personalised to a particular area, with 118 variations. The activity prompted a sign-up rate of 15.37%.

What details of the strategy make this a winning entry?

Although Rightmove is the most successful property portal in the UK, there was an issue with...

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