Resolva 24H – Weed it and reap: How Resolva 24H took control of the weedkiller market

This paper demonstrates how a limited budget, focussed on effective TV advertising, successfully launched Resolva 24H.

Resolva 24H – Weed it and reap: How Resolva 24H took control of the weedkiller market

Helen Davies, Peter Harris - TBWA\Manchester

WHAT'S THE STORY?

In May 2008 a new product was about to arrive on the weedkiller market, a bright blue brand that promised to be different. (Figure 1.) Resolva 24H worked better and faster than any other product on the market. Our challenge was to announce its arrival.

Figure 1: Resolva packaging

This is the story of one of the Westland's most successful launches ever. It tells how we took a risk on TV, in a small declining...

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