Researching the Board

Rarely does market research shape Board-level decisions at a major plc. But when marketing services company Aegis Group faced the need to evaluate the performance of its Board it turned to research agency Synovate.

Researching the Board

Michelle NormanSynovate

“The board should undertake a formal and rigorous annual evaluation of its own performance and that of its committees and individual directors.” The Combined Code on Corporate Governance, July 2003

Rarely does market research shape board-level decisions at a major plc. – other than in a supportive role. But when £1.1 billion marketing services company, Aegis Group, faced the need to evaluate the performance of its board it turned to Synovate, its own leading research agency. What began as a compliance measure soon turned into an initiative to drive performance improvement.

Drawing upon...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands