Researching the Board
Michelle NormanSynovate
“The board should undertake a formal and rigorous annual evaluation of its own performance and that of its committees and individual directors.” The Combined Code on Corporate Governance, July 2003
Rarely does market research shape board-level decisions at a major plc. – other than in a supportive role. But when £1.1 billion marketing services company, Aegis Group, faced the need to evaluate the performance of its board it turned to Synovate, its own leading research agency. What began as a compliance measure soon turned into an initiative to drive performance improvement.
Drawing upon...