Campaign details
Brand: RepresentusBrand owner: RepresentusEntrant company: Mischeif @ No Fixed Address, BrooklynIdea creation: Mischief @ No Fixed Address, BrooklynMarket: North AmericaSector: Charities & voluntary organisationsMedia channels: Online videoBudget: Up to 500k
Executive summary
America's increasingly polarized political climate put its democracy at risk. In the weeks leading up to the 2020 election, RepresentUS – a bi-partisan organization that fights political corruption – needed to convince Americans on both sides to take democratic participation seriously. Recognizing that a common enemy unifies, it created two deepfakes...