Representus: The dictators address america

Bi-partisan non-profit RepresentUS ran a social media campaign to encourage voter participation in the United States' 2020 election.

Campaign details

Brand: RepresentusBrand owner: RepresentusEntrant company: Mischeif @ No Fixed Address, BrooklynIdea creation: Mischief @ No Fixed Address, BrooklynMarket: North AmericaSector: Charities & voluntary organisationsMedia channels: Online videoBudget: Up to 500k

Executive summary

America's increasingly polarized political climate put its democracy at risk. In the weeks leading up to the 2020 election, RepresentUS – a bi-partisan organization that fights political corruption – needed to convince Americans on both sides to take democratic participation seriously. Recognizing that a common enemy unifies, it created two deepfakes...

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