Renault Turkey: Whatsapp business launch

Renault, a car brand, successfully increased brand awareness by creating a direct messaging channel for Turkish consumers to engage with the brand.

Campaign details

Brand: Renault TurkeyLead agency: Wavemaker Turkey & 4129GreyRegion: EMEA

Strategy

Objective

The level of competition among car brands is aggressive. In order for brands to differentiate from others and reach in-market audience, brands use aggressive offline & online media strategies. However, the messages are likely to become obsolete due to lack of instant communication. In order to get a one step further and keep in touch with clients, we wanted to establish a sincere communication, in the fastest and most direct way.

Our target audience mostly do not prefer to contact with call...

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