Campaign details
Brand: Remington ParkBrand owner: Global Gaming RPEntrant company: National Park Foundation, VenturaMarket: USASector: Lotteries, casinos, gamblingMedia channels: Email marketing, Events & experiential, Mobile & apps, Online video, Social media, Websites & microsites, Word of mouth, influencersBudget: No budget
Executive summary
In 2019 Remington Park experienced some negative online reviews, due primarily to the nature of our industry (gaming). Our brand sentiment was 55% negative online at the time, so we needed to come up with a positive marketing campaign that would reverse that trend. After...