Refuge: Making it happen by making it personal

Simon Robinson

This case study describes how Refuge, a charity for women affected by domestic violence in the UK, used a subversive social media strategy to increase support.

Refuge: Making it happen by making it personal

Simon RobinsonBBH London

Summary

Most of us, at some point, have felt that we wanted to do more good. To use the talent and tools we have to hand to make things better, if only slightly.

If only it wasn't so bloody hard.

If only we had clients addressing the issues we're passionate about. If only clients addressing the issues we're passionate about had the resources to create great campaigns.

We don't really have those excuses anymore. This is a story about planning that makes things happen: when insights come...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands