Campaign details
Brand: Reese'sBrand owner: The Hershey CompanyEntrant company: dentsumcgarrybowen, New YorkPR: FleishmanHillard, New YorkMarket: United StatesSector: ConfectioneryMedia channels: Events & experiential, Social mediaBudget: 0k
Executive summary
2020 was already spooky, but a year without Halloween? Even spookier. As king of Halloween, Reese's had to help our die-hard fans celebrate even if they couldn't go door-to-door. How'd we do it? By bringing the door to them. And by door, we mean a nine-foot-tall talking robot door. Say "trick-or-treat" and get a king-sized Reese's. No contact...