Reese's: Field Day

Reese's, a chocolate brand, launched a campaign in the UK to grow its brand within the British market.

Campaign details

Brand: Reese'sBrand owner: The Hershey CompanyEntrant company: Field Day, LondonMarket: United KingdomSector: ConfectioneryMedia channels: Outdoor, out-of-home, Point-of-purchase, in-store, Product sampling Social media, Sponsorship - media, Television, Word of mouth, influencersBudget: 1 - 3 million

Executive summary

Reese's chocolate is a household name in America. In the UK, Reese's was not well known, with less than 1% market share. In 2016, parent The Hershey Company committed to investing and growing the Reese's brand in the UK market.

The UK team worked with creative agency Field Day...

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