Reckitt Benckiser: Water index by Finish

Finish, a dishwasher detergent brand, launched a campaign in Turkey to promote its brand and water conservation.

Campaign details

Brand: FinishBrand owner: Reckitt BenckiserEntrant company: Havas Media Turkey, IstanbulIdea creation: Havas Media Turkey, Istanbul / Havas Turkey, Istanbul / 3Dots Turkey, IstanbulPR: Contentine, IstanbulMarket: TurkeySector: Cleaners & detergentsMedia channels: Newspapers, Online display, Packaging & design, Public relations, Social media, TelevisionBudget: Up to 500k

Executive summary

As an activist brand, Finish, the dishwasher detergent brand, has been focusing on creating a social consciousness about Turkey's risk of becoming a water poor country.

The value of the Dollar and Euro is in...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands