Campaign details
Brand: FinishBrand owner: Reckitt BenckiserEntrant company: Havas Media Turkey, IstanbulIdea creation: Havas Media Turkey, Istanbul / Havas Turkey, Istanbul / 3Dots Turkey, IstanbulPR: Contentine, IstanbulMarket: TurkeySector: Cleaners & detergentsMedia channels: Newspapers, Online display, Packaging & design, Public relations, Social media, TelevisionBudget: Up to 500k
Executive summary
As an activist brand, Finish, the dishwasher detergent brand, has been focusing on creating a social consciousness about Turkey's risk of becoming a water poor country.
The value of the Dollar and Euro is in...