Reaching risk-averse shoppers: Insights from the Future Foundation

This event report discusses one of the primary themes from the Future Foundation's Global Client Conference: that of growing risk-aversion among shoppers.

Reaching risk-averse shoppers: Insights from the Future Foundation

Emily BarleyWarc

Many shoppers became highly risk averse during the financial crisis, and this habit is likely to remain a fixture of the consumer landscape even as the recovery gains strength. In response, brands and retailers must engage their target audiences using deeper insights and new technologies.

This was one of the main themes to emerge from the Future Foundation's Global Client Conference, held in London in October 2013, and based around the theme of "Fate, Hype and Clarity". Presentations from the company's in-house experts delved into the global context, as...

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