Our societies are in a collective state of mourning, and we each have the desire to care. Caring has become ingrained in us all as a "mission". An awareness of caring will ensure a more solid, secure, supportive and inclusive society. Just as we, as individuals, have carried out an experiential re-set due to being rocked by the pandemic, brands need this reset as well.
The world has changed, and so have we
The pandemic has been a decisive factor for acceleration, for change in the social paradigm—an immersive and revealing process, which has allowed people to rediscover themselves, re-set...