Red Cross: Broadcast for Blood

Humanitarian organisation Red Cross increased blood donations in Romania by placing itself at the front of news broadcasts.

Campaign video: Red Cross – Broadcast for Blood

Selected creative: Red Cross – Broadcast for Blood

Credits

Media agency: UM BucharestAccount Director: Mihaela DumitrascuAccount Manager: Alina Masgras / Catalina Croitoru / Maria Iordache / Olga TudorArt Director: Mihai ConstantinescuBuying Manager: Alexandru PascuCEE Strategy Director: Victor CroitoruChief Creative Officer: Catalin DobreClient Relationship Director: Dana HogeaCommunication Expert: Nadia LazarCopywriter: Paula Ionescu / Raluca AndreicaCorporate PR Executive: Corina NicaCreative President: Adrian BotanGroup Creative Director:Costin Bogdan / Laura Belc...

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