Preparation H: Back There Care Campaign

Haemorrhoid treatment cream Preparation H increased brand awareness among young male consumers in the US by repurposing viral videos within branded ads and launching digital placement ads.

Campaign video: Preparation H – Back There Care Campaign

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Credits

Media agency: Revolution Digital New JerseyAccount Coordinator: Brianna SicilianoAssociate Creative Director: Ryan ZoradAssociate Director, Paid Social: Janelle WilliamsonAssociate Director, Project Management: Christina MendozaChief Creative Officer: Rob BerlandChief Strategy Officer: Nicole RonchettiCreative Copy Strategist: Katie OldenburgDigital Analyst: Jason DobkinDirector of Strategic Planning: Katie CullinaExecutive Producer: Gary GimelfarbGroup Account Director: Jessica MeleManagement Supervisor: Amanda RousseauVP Director, Paid Social:Brian Tapfar...

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