Lifebuoy: Delivering hygiene one meal at a time

Soap brand Lifebuoy built relevance for Lifebuoy hand wash and brought about behavioural change in India by encouraging customers to wash their hands before eating.

Campaign video: Lifebuoy – Delivering hygiene one meal at a time

Read the full campaign case study

Selected creative: Lifebuoy – Delivering hygiene one meal at a time

Credits

Media agency: Mindshare MumbaiDirector, Client Leadership: Somnath SahaManager, Brand Alliances and Partnerships: Sanaa JummalSenior Director, Brand Alliances and Partnerships: Advait PurandareSenior Director, Client Leadership: Rachana MhetreSenior Vice President: Harshdeep Chhabra / Ajay MehtaVice President:Sairam Ranganathan...

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