Help for Heroes: 40,000 Strong

UK service personnel recovery support charity Help for Heroes enlisted its own mini-army to get the nation talking and effect systemic change to the medical discharge process, while emphasising the charity's vital role during peacetime.

Campaign videos: Help for Heroes – 40,000 Strong

Read the full campaign case study

Selected creative: Help for Heroes – 40,000 Strong

Credits

Media agency: McCann LondonAccount Manager: Hannah CartwrightChief Creative Officer, McCann UK & Co-President, McCann London: Laurence Thomson / Rob DoubalCreative Artworker, Visualiser, Retoucher: Angelika JuszczykCreative: Elin Enstrom / Elliot Lee / Jessica Rees / Nico Laudrup / Rory Peyton-JonesDirector of Copy: Mike OughtonExecutive Creative Director: Jamie Mietz / Sanjiv MistryHead of Art: Dan HowarthManaging Director: Jeremy DavisPlanner:Emily Parker...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands