Hellmann's: Real Food Rescue

Hellmann’s Mayonnaise, a food brand, used video, social, out of home and on-ground activations to raise awareness about food waste and redefine its corporate responsibility in Canada.

Campaign video: Hellmann's – Real Food Rescue

Credits

Media agency: Mindshare Toronto / Ogilvy TorontoChief Creative Officer: Brian MurrayCopywriter: Samantha Ramsay / Amy FernandesDirector, Account Management: Aviva GrollAccount Supervisor: Samantha WeisbarthPlanner: Robyn HutmanStrategic Planning Director: Michelle LeeIntegrated Producer: Sumit AjwaniHead of Video Production: Eric ThompsonDirector, Planning: Andrea MiliauskasSenior Manager, Planning: Sidra FarooqiAssociate, Planning: Richard BeriaultDirector, Digital Strategy: Amanda DeFieldsManager, Digital Investment: Jennifer TaylorAccount Manager, Social: Nataliia Lapun...

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