Dove: Project #ShowUs

Personal care brand Dove asserted leadership in the ‘real beauty’ conversation by launching Project #ShowUS, a free-to-access database of 5,000 images and taking a stand against digitally distorted images in advertising.

Campaign video: Dove – Project #ShowUs

Read the full #ShowUs US campaign case study

Read the full #ShowUs Russia campaign case study

Credits

Media agency:Mindshare New York / Initiative Buenos Aires / Initiative Lima / Initiative Moscow...

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