Ariel: Sons Share The Load

Detergent brand Ariel increased sales and improved brand equity in India by asking sons to ‘share the load’ through an emotional film, panel discussion and event on National Laundry Day.

Campaign video: Ariel – Sons Share The Load

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Selected creative: Ariel – Sons Share The Load

Credits

Media agency: MediaCom MumbaiGroup Head: Hardik Senjalia / Richa Sharma / Shailesh DevasiaNational Director: Radhikarani SenguptaSr. Director and Category Leader:Deepak Sonpar...

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