Apollo: Zoom-Level-Targeting

Optician Apollo increased brand awareness and encouraged eye tests by targeting Germans who enlarged their browser by more than 150%.

Campaign video: Apollo – Zoom-Level-Targeting

Selected creative: Apollo – Zoom-Level-Targeting

Credits

Media agency: Mediaplus MunichArt Director: Hans ZieringerCreative Director Digital Media: Kerstin GrahlDigital Creative Manager: Thao NguyenDirector Insights: Nikolaus Schmitt-WalterGeneral Manager: Alf MokaJunior Art Director: Dominik PrexlManager Creative Solutions: Stephen VerfürthManager Digital Accelerator: Jens HofmannManager New Business & Marketing: Sabrina DuchowManaging Partner: Jochen LenhardPlaner & Consulant Digital Media: Cathrin StehleProducer Digital Media: Maki Narazaki-NetzUnit Leader Digital Media:Verena Wieser...

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