Always: Rabbi Bot

Feminine care brand Always built equity and increased relevance among religious Jewish women in Israel by creating an app to resolve tensions around biblical commandments and menstruation.

Campaign video: Always – Rabbi Bot

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Selected creative: Always – Rabbi Bot

Credits

Media agency: MediaCom Connections Tel Aviv / ACW Grey Tel Aviv / GO Digital Marketing NetanyaApp Designer: Eliran Ben-LuluAssistant Brand Manager: Shai BenchetritBrand Manager: Gal Swisa / Liron SchifterCategory Manager: Neomi WishinskiCEO: Yaron FarizonChief Creative Officer: Tal RivenClient Service Director: Shimi HamiasCommercial Director: Yulia ShavelzonCommunication Planning Director: Dana WolfsfeldCommunication Planning Director: Gilad KatHead of Development: Dvir ValdfogelIsrael...

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