KFC: The First Colonel to Conquer eSports

KFC, a fast-food brand, strengthened its close relationship to gamers in China by integrating itself in League of Legends.

Campaign video: KFC – The First Colonel to Conquer eSports

Selected creative: KFC – The First Colonel to Conquer eSports

Credits

Media agency: Mindshare ShanghaiLead: Bolin WangProject lead: Yi LiuContent Creation: Kathy RenExecutive: Jessia Zhu / Teemo ZhaoProducer: Remo ChenClient Lead: Carey WangPlanning: Joyce XuCreative: Stanley TaoeSports Club management: Bella YangClient Service:Erika Lin / Cassie Ji...

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