Yes on 3: Be a Masshole, Not an Asshole

The Yes on 3 Coalition, a gender identity anti-discrimination initiative, released a film to promote transgender rights in a referendum in Massachusetts.

Campaign video: Yes on 3 – Be a Masshole, Not an Asshole

Read the full campaign case study

Selected creative: Yes on 3 – Be a Masshole, Not an Asshole

Credits

Agency: MullenLowe Boston / Mediahub BostonArt Director: Ian ToddAssociate Business Affairs Manager: Rachel O'MalleyChief Creative Officer: Mark WennekerCreative Director: Ben Salsky / Myles AllpressDirector of Business Affairs: Kim BurnsDirector of Global Business Affairs: Suzanne McGeeExecutive Creative Director: Tim Vaccarino / Dave WeistIntegrated Production Manager: Caitlin ShoremanInteractive Producer: Courtney CoynePresident:...

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