US Army: White Hats Wanted

The US Army, the land warfare service branch of the United States Armed Forces, enticed hackers who wanted to use their skills for good, through a TV spot that showed a series of hidden challenges.

Campaign video: US Army – White Hats Wanted

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Credits

Agencies: McCann, New York / UM, New YorkChief Creative Officer: Eric SilverCo-Chief Creative Officers: Sean Bryan / Tom Murphy / Mat Bisher / Dan Donovan / Dov ZmoodVP Creative Director: David WaraksaEVP Executive Account Director: Lisa NocellaSVP Executive Strategy Director: Mike MedeirosStrategy Director: Jessica MendozaSVP Group Account Director: Anne BartschererEVP Head of Strategy: Veda PartaloStrategist: Claire Stewart...

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