Selected creative: SickKids Foundation – SickKids vs. conventional fundraising – How applying grit to long-term brand building led to unprecedented performance
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Credits
Agency: Cossette Toronto / OMD TorontoContributors:Denika Angelone / Cat Wiles / Lori Davison / Heather Clark / Craig McIntosh / Jaimes Zentil / Peter Ignazi / Courtney Mulock / Carolyn Khoo / Emma Sleeper...