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Agency: BBDO Buenos AiresChief Creative Officer: Christian Rosli / Joaquin CampinsGroup Creative Director: Agustin Fernandez Madero / Gonzalo PalmaManaging Director: Juan KormanProduction Manager: Anita Pillado / Melina SantuccioStrategy Leader:Martin Rubins...
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We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.
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Bray Leino
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