March For Our Lives: Generation Lockdown

March For Our Lives, the student-led organization working to prevent gun violence in the US, spurred politicians to find a solution to school shootings by shining a light on a disturbing reality.

Campaign video: March For Our Lives – Generation Lockdown

Read the full campaign case study

Selected creative: March For Our Lives – Generation Lockdown

Credits

Agency: McCann New YorkCreative Director: Alex Little / Karsten JurkschatProducer: Gabrielle LevySenior Strategist: Jacklyn BaillergeonStrategy Director: Anthony PerezSVP, Group Strategy Director:Sam Chotiner - Gardner...

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