Donner Sang Compter (DSC): Blood Unity

Donner Sang Compter (DSC), an NGO promoting voluntary blood donation, leveraged an outdated tradition to raise awareness of the importance of donating blood in Lebanon.

Campaign video: Donner Sang Compter (DSC) – Blood Unity

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Selected creative: Donner Sang Compter (DSC) – Blood Unity

Credits

Agency: FP7 McCann Dubai / FP7 McCann Beirut / McCann Health DubaiAssociate Creative Director: Taskeen Limalia / Prajakta More Copywriter: David SanchezExecutive Creative Director: Karim KazanGeneral Manager: Karen KamelManaging Director: Emile AtallahRegional Executive Creative Director: Fouad Abdel Malak / Oliver RobinsonRegional Head of Strategy: Tahaab RaisSenior Art Director: Rosy MouallemSenior Copywriter: Nerin GardinerStrategy Manager:Carl...

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