The story behind the campaign
Challenge
The Whopper is Burger King’s signature sandwich. It’s full of fresh ingredients and great taste qualifiers, so many that it can be difficult to get them all in to a traditional TV commercial. Especially when you only have :15 seconds, which is Burger King’s typical unit length. And despite doing things such as flame grilling our beef in the Whopper since 1954 and cutting the toppings fresh daily, many Americans still don’t recognise these as what make the Whopper and Burger King different from our closest competitors. Therefore, we jump at the opportunity to...