Almacenes Éxito: Wednesday without VAT - The day a national strike became a promo

Almacenes Éxito, a retailer, increased sales and purchase frequency by siding with consumers to protest rising taxes in Colombia.

Campaign video: Almacenes Éxito – Wednesday without VAT - The day a national strike became a promo

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Credits

Agency: Sancho BBDO Bogotá / OMD BogotáChief Creative Officer: Hugo Corredor / Giovanni MartínezExecutive Creative Director: Mario Lagos / Diego AlmanzaAccount Vice President: Natalia PérezVP Content Experience: Sergio LeónCreative Director: Sebastián Cuevas / Daniel Delgado / Jose Ariel HernándezCopywriter: Julian OchoaArt Director: Elkin HernándezEditor: Ricardo SolanoPlanner: Juan Camilo LaverdeAccount Director: Paula AriasAccount Executive: Paola...

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