Aldi: Loyalty Pointless Points

Aldi, a supermarket chain, launched a TVC and Loyalty Calculator to show Australian customers the benefits of shopping at Aldi compared to using other supermarkets' disappointing loyalty schemes.

Selected creative: Aldi – Loyalty Pointless Points

Read the full campaign case study

Credits

Agency: BMF SydneyAccount Director: Rose FlowersAgency Producer: Jenny Lee-ArcherArt Buyer: Karen LiddleArt Director: Simon KoayCopywriter: Justin Butller / Lisa DownCreative Director: David Fraser / Dantie Van Der MerweDesigner: Lincoln Grice / Fiona McLeod / Sammy HallExecutive Creative Director: Alex DerwinExecutive Planning Director: Christina AventiGeneral Manager, ALDI: Paul ColesGroup Account Director: Aisling ColleyHead of Planning: Alison TillingManaging Director:Stephen McArdle...

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