WWF: Your Plastic Diet

Global conservation organisation WWF used the image of a credit card in its global campaign to represent the problem of plastic pollution.

Campaign video: WWF – Your Plastic Diet

Read the full campaign case study

Selected creative: WWF – Your Plastic Diet

Credits

Creative agency: Grey Petaling Jaya / whiteGREY Sydney / Grey SingaporeAgency Producer: Suzy ChiangArt Director: Ralve Khor / Soo Soon FooChief Communications Officer: Huma QuereshiChief Creative Director: Graham DrewClient Service Director: Marcus SKCopywriter: Selva GanapathyCreative Director: Andrew Fong / Heng Thang WeiDesigner: Kevin WongRegional Business Director: Rohit NairStrategic Director:Matt Simms...

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