Reporters Without Borders: The Uncensored Library

Reporters Without Borders (RSF), an international non-profit organisation, leveraged the computer game Minecraft to bring its campaign about freedom of the press to countries with high levels of media control.

Campaign video: Reporters Without Borders – The Uncensored Library

Selected creative: Reporters Without Borders – The Uncensored Library

Credits

Creative agency: DDB Berlin3D Animation: Felix BoeckAccount Manager: Daniel VeitArt Director: Sirena MartinelliArt Intern: Rik NieuwdorpAwards Manager: Edward JasionChief Creative Officer: Dennis MayCreative Director: Patrik LenhartExecutive Creative Director: Kristine HolzhausenManaging Director Creative: Jan HarbeckSenior Art Director: Marco Lemcke / Sandro HeierliSenior Copywriter: Tobias NatterrerSupporting Creative: Dominika Zajac / Helge Hoffman...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands