Mumbai Police: The Punishing Signal

Mumbai Police, the police force in Mumbai, changed the behaviour of drivers and motorists by punishing them for their impatience.

Campaign videos: Mumbai Police – The Punishing Signal

Selected creative: Mumbai Police – The Punishing Signal

Credits

Creative agency: FCB Interface MumbaiAccount Executive: Sudarshan Karandikar / Omkar KulkarniArt Direction: Mukesh Jadhav / Mayuresh VengurlekarChairman: Rohit OhriChief Creative Officer: Robby MathewChief Executive Officer: Joemon ThaliathCorporate Communication Manager: Arushi PhillipsCopy Assistance: Siddharth KuttyCopywriter: Ravi AnanthanGlobal Chief Creative Officer: Susan CredleSenior Creative Director: Mukesh Jadhav / Rakesh MenonSenior Vice President: Shailesh GupteWorldwide Creative Partner:Fred Levron...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands