KFC: Secret Menu

KFC, a fast-food brand, silently released its Secret Menu in Australia, yet generated significant PR coverage and incremental sales.

Campaign video: KFC – Secret Menu

Read the full campaign case study

Selected creative: KFC – Secret Menu

Credits

Creative agency: Ogilvy SydneyArt Director: Ash MyburghCopywriter: Wilson KwongDigital Project Director: Gareth MorganExecutive Business Director: Leigh BignellExecutive Creative Director: Gavin McLeodGroup Account Director: Cassie PoinerGroup Creative Director: Shaun BranaganHead of Strategy: Ryan O'ConnellSenior Account Director: Mireille PonsSenior Account Manager: Jordana SmithSenior Copywriter: Nathan MorazaSenior Digital Account Manager: Emilie AmmannSenior Digital Project Manager: Jonathan PedreiraTechnical...

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