IKEA: ThisAbles

IKEA, the furniture retailer, created a range of free add-ons to make existing IKEA products usable for people with disabilities in Israel.

Campaign video: IKEA – ThisAbles

Selected creative: IKEA – ThisAbles

Credits

Creative agency: McCann Tel AvivVP Creative: Sigal Abudy / Adrian Botan / Catalin DobreCCO: Eldad Weinberger / Nadav PressmanCEM: Carmen BistrianECD: Sanjiv Mistry / Jamie MietzCopywriter: Eldar Yusupov / Idan Kravitz / Yiftach SarigDigital Creative Director: Eddie GoldenbergVP Clients: Michal PopovArt Director: Dana Moshkowitz / Kfir PeretzAccount Supervisor: Bat El AssyagAccount Manager: Sapir Zagury-GevaVP Production: Neva ZerahProducer: Emmanuelle RazDigital Producer:Meital Zeevi...

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