IKEA: Silence the Critics

IKEA, the furniture retailer, made waves in the UK by silencing the home shaming critics.

Selected creative: IKEA – Silence the Critics

Credits

Creative agency: Mother LondonAssistant Producer: Will CarmichaelBusiness Lead: Yuki Yamakado / Marina BanksCD: Thom Whitaker / Danielle Outhwaite-NoelCreatives: Mike Kennedy / Pauline AshfordDirector: Tom KuntzECD: Ana Balarin / Hermeti BalarinMother: Sophie HoltMusic supervision: David Bass / Arnold HanninghProducer: Jenny FanProduction Director: Giedre MiniotaiteStrategist: Imogen CarterStrategy Director:Scarlett Spence...

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