HBO: For the Throne

HBO, a television network, launched the final season of Game of Thrones by testing the loyalty of its fans.

Campaign videos: HBO – For the Throne

Selected creative: HBO – For the Throne

Credits

Creative agency: Droga5 New York / Giant Spoon New YorkAccount Director: Ola AbayomiAccount Manager: Ashley Diddell / Victoria SobelAccount Supervisor: Tori TessaloneArt Director: Tobias LindborgArt Producer: Elena BaxterAssociate Creative Director: Lauren Ferreira / Adrian Chan /Aleksander GarinAssociate Director, Content: Brais Revalderia / David JacobsenChief Creative Officer: Neil Heymann / Sally-Ann DaleChief Design Officer: Jason SeversCommunications Strategy Director: Elsa StahuraCopywriter:Felix Karlsson...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands