Apple: Behind the Mac — Make Something Wonderful

Apple, a technology company, showed how its Mac laptop has helped music creators through their creative process with a series of campaign films featuring a range of music artists.

Selected creative: Apple – Behind the Mac — Make Something Wonderful

Credits

Creative agency: TBWA\Media Arts Lab Los AngelesChief Creative Officer: Brent AndersonGroup Creative Director: Chuck MonnCreative Director / Art Director: Pierce ThiotCreative Director / Copywriter: Kathleen SwansonSenior Art Director: Joe RussomanoSenior Copywriter: Temnete SebhatuExecutive Director of Content Production: Brian O’RourkeExecutive Producer: Chris PerryAssociate Director of Art Production:Sara Clark...

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